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2026-07-29 05:06
The 4 Notification Categories Users Actually Whitelist (Based on 60 App Interviews)
Users whitelist only four notification categories: someone they know did something involving them, a thing they explicitly set up, a transaction they're expecting, and a time-critical alert from a system they trust.
Everything else — feature announcements, recommendations, streaks, re-engagement, promos — gets muted within two weeks.
Users pattern-match to category, not copy. Better push copy opt...